Are you ready to run a campaign?

Led by two of Utah's brightest political minds, this course will be very different from any class that you are likely to have in your university experience. Each week you'll hear from local and national experts. Each week you'll learn more tactics to achieve successful outcomes. Each week you'll be more ready to run a successful political campaign.

The best political thinkers of the rising generation have been shaped by the Hinckley Institute through important experiences like the campaign management course taught by Doug Foxley and Frank Pignanelli.
— Jason Perry, Director of the Hinckley Institute of Politics
Other campaign classes taught me about what campaigns were.  The campaign management class at the University of Utah taught me how to run one.
— Drew Maggelet, Former Student

Douglas S. Foxley Doug Foxley, the senior principal of the firm Foxley Pignanelli Attorneys at Law, is continually recognized by local media as the leading government relations expert in Utah. He has more than 20 years of hands-on experience representing clients in lobbying and public affairs.

Douglas S. Foxley

Doug Foxley, the senior principal of the firm Foxley Pignanelli Attorneys at Law, is continually recognized by local media as the leading government relations expert in Utah. He has more than 20 years of hands-on experience representing clients in lobbying and public affairs.

About Campaign Management - POLS 3160

Campaign Management 3162 is a highly rated course that is very different from any class that you will have on any university campus. Several of Utah's leading political operatives garner speakers and practitioners of political and business campaigns from around the state and country in order to provide their expertise to students.

Whether polling, focus groups, data mining, micro-targeting, negative attacks, social media or just plain simple effective messaging-all are explored by the country's best in this classroom. Because of the pragmatic nature of this program, credit is available for political science and business marketing. Those interested in  the successful  tactics and strategies used  by 21st-century political, public affairs and business campaigns  will benefit.

Frank R. Pignanelli Mr. Pignanelli served in the Utah State Legislature from 1986 to 1996 and six of those years as Minority Leader. He is also a partner at a prominent local lobbying firm and the featured Sunday Opinion Page political columnist for the Deseret Morning News.

Frank R. Pignanelli

Mr. Pignanelli served in the Utah State Legislature from 1986 to 1996 and six of those years as Minority Leader. He is also a partner at a prominent local lobbying firm and the featured Sunday Opinion Page political columnist for the Deseret Morning News.

Class Syllabus:

For more information on this class, click here

Guest Speakers:

Doug Foxley and Frank Pignanelli are proud to boast an impressive artillery of guest speakers made up of local and national experts for every class. Each week students will hear from industry specialists and have the opportunity to pick their brains on various topics. Check out their roster of past speakers below:

Steve Grand: President, Wilson*Grad Communications

Steve has been a consultant, strategist, producer, director and writer for 25 years. He has produced over 750 TV ads and longer format films.  He has won a dozen Telly Awards and Pollie Awards for creative media, including the Gold Pollie for Top Political ad in 2010 and 2008 Telly for Best Corporate Branding campaign of the year. Steve’s client list includes: Karl Rove and American Crossroads, the  National Republican Senatorial Committee, Governor Jon Huntsman, Governor Jane Swift, Senator John Hoeven, Senator Pat Roberts, the California Republican Party, the Ohio state Senate Republican caucus, USAID…  just to name a few. Steve Grand has worked for a dozen Governors, 25 members of the US House and Senate, state legislatures and numerous corporations and organizations. He has worked in 45 states and 15 foreign countries. Dr. Grand has taught at the college level and lectured at numerous campaign schools and universities around the country.

Mckay Coppins: Journalist & Author

McKay Coppins is an American journalist and author who is a staff writer for The Atlantic.  He authored The Wilderness, a book about the battle over the future of the Republican Party. Some have attributed his article on Mr. Trump’s possible presidential bid as the tipping point for getting him in the race. In 2012, Coppins was one of the Forbes magazine's "30 under 30" media pundits and listed along with three other young BuzzFeed News journalists as one of Politico's "ten breakout reporters of 2012.” He is a regular contributor to CNN and MSNBC.

Arena Communications

Arena Communications has over 115 years of combined experience in political mail and digital ads. Located in Salt Lake City, they have worked on Super PACs and federal campaigns across the country. The team has been involved in over 600 different campaigns in 49 states and have produced more than 6,400 unique pieces of mail. They coordinate strategic message planning, targeting, data services, writing and design, and U.S. Postal Service coordination for their clients. A few noteworthy campaigns they have been involved with include: President George W. Bush, Gov. Mike Pence (IN), Gov. Arnold Schwarzenegger (CA), Gov. Rick Snyder (MI), Gov. Scott Walker (WI).

Jonathan Wilcox: President, Multiplicity Media Productions

Jonathan Wilcox is a communications, public affairs and production consultant providing strategic counseling, executive speechwriting and media training to clients in the public and private sectors. He is also an Adjunct Professor at the University of Southern California's Annenberg School for Communication and has lectured at Harvard University's Kennedy School for Government, University of California Berkeley and the University of Utah. Wilcox has been a featured on-air commentator for ABC News, NBC News, Fox News Channel, CNN, several national radio programs and international networks in England, Australia and Japan. His editorial commentaries have been featured in Investor's Business Daily, National Review, Sacramento Bee, Los Angeles Daily News, San Francisco Examiner, Washington Times, Houston Chronicle, Dallas Morning News, Cleveland Plain Dealer and South Bay Daily Breeze. Wilcox has written extensively for numerous corporate executives, including the Chairman and CEO of Merrill Lynch, the CEO of Coldwell Banker, Charles Schwab, the Executive Vice President of Wells Fargo Bank and the Deputy President of McDonnell-Douglas. He has authored remarks for Ronald Reagan, George Deukmejian and former FCC Commissioner Andrew Barrett. Wilcox was also a leading speechwriter for former California Governor Pete Wilson.

Tom Schultz: Club for Growth

Tom Schultz currently works for an advocacy group called Club for Growth. He joined them in 2017, after working for Axiom Strategies and as data director for Ted Cruz’s presidential campaign. Previously, he served as the political director on a targeted race for US Senate, managed two secretary of state campaigns, and worked at the Leadership Institute. Tom is a native Iowan and graduated from Brigham Young University with a BA in Political Science.

Other Speakers:

  • Darly Acumen: General Consulting & Targeted Facebook Ads
  • Troy D’ Ambrosio: Lassonde Entrepreneur Institute
  • Lisa Watts Baskins: Petitions
  • Amanda Butterfield: PR, Communications and interacting with the Media
  • Matt Canham: Salt Lake Tribune
  • Chase Clyde: Utah Education Association
  • Abby Coura: Campaign Elect
  • Todd Craney: Riverwood Strategies
  • Evelyn Everton: Americans for Prosperity
  • Richard Jaussi: Forty Five Politics
  • Dan Jones: Dan Jones & Associates
  • Steven E. Johnston: Google
  • Morgan Lyon Cotti: Hinckley Institute
  • David Wilson: Gather
  • Russell Maddox: Black Ops
  • Paige Marriott: Fundraising
  • Greg Powers: G1 Consulting
  • Scott Riding: Y2 Analytics  
  • Arty Woodbury: Woodbury Corporation