Are you ready to run a campaign?

Led by two of Utah's brightest political minds, this course will be very different from any class that you are likely to have in your university experience. Each week you'll hear from local and national experts. Each week you'll learn more tactics to achieve successful outcomes. Each week you'll be more ready to run a successful political campaign.

The best political thinkers of the rising generation have been shaped by the Hinckley Institute through important experiences like the campaign management course taught by Doug Foxley and Frank Pignanelli.
— Jason Perry, Director of the Hinckley Institute of Politics
Other campaign classes taught me about what campaigns were.  The campaign management class at the University of Utah taught me how to run one.
— Drew Maggelet, Former Student

Douglas S. Foxley Doug Foxley, the senior principal of the firm Foxley Pignanelli Attorneys at Law, is continually recognized by local media as the leading government relations expert in Utah. He has more than 20 years of hands-on experience representing clients in lobbying and public affairs.

Douglas S. Foxley

Doug Foxley, the senior principal of the firm Foxley Pignanelli Attorneys at Law, is continually recognized by local media as the leading government relations expert in Utah. He has more than 20 years of hands-on experience representing clients in lobbying and public affairs.

About Campaign Management - POLS 3160

Campaign Management 3162 is a highly rated course that is very different from any class that you will have on any university campus. Several of Utah's leading political operatives garner speakers and practitioners of political and business campaigns from around the state and country in order to provide their expertise to students.

Whether polling, focus groups, data mining, micro-targeting, negative attacks, social media or just plain simple effective messaging-all are explored by the country's best in this classroom. Because of the pragmatic nature of this program, credit is available for political science and business marketing. Those interested in  the successful  tactics and strategies used  by 21st-century political, public affairs and business campaigns  will benefit.

Frank R. Pignanelli Mr. Pignanelli served in the Utah State Legislature from 1986 to 1996 and six of those years as Minority Leader. He is also a partner at a prominent local lobbying firm and the featured Sunday Opinion Page political columnist for the Deseret Morning News.

Frank R. Pignanelli

Mr. Pignanelli served in the Utah State Legislature from 1986 to 1996 and six of those years as Minority Leader. He is also a partner at a prominent local lobbying firm and the featured Sunday Opinion Page political columnist for the Deseret Morning News.

Required for this course:

Campaign Internship:

Students will actively participate as a volunteer in a political campaign contributing a minimum of an average of 5 hours per week.

Campaign Evaluation:

  • Your candidate or campaign manager must agree to complete a one­-page evaluation form and return it to the Hinckley Institute.

Final Examination:

  • A one-­hour final examination will be given. It will cover the course material (lectures, presentations, and readings) for the entire course; Format is likely a number of essay questions. (You will need to bring a "Blue Book" and pen with dark ink, black or blue.)

Campaign Plan (Report):

  • By using the writing materials and the information obtained in the course, you will have the necessary resources to develop an extensive and detailed campaign plan. You may choose any campaign of your choice (actual, hypothetical, federal, local, initiative, etc.). It may, but does not need to be, the same campaign that you are interning on. Plans are encouraged to be interactive and may be submitted as a PowerPoint or other similar presentation. Written reports will also be accepted. This comprehensive plan will be broken up throughout the semester and due in specific sections. Refer to the class schedule for exact due dates.

Video or Digital ad:

  • Groups of 4 or fewer students will also be required to create a mock 30­-second “TV Spot” that will air on the final day of class. A 200 word or fewer written description must also be included with the video.
  • If you elect to do a digital ad it needs to be “press ready” which means high quality, fulfilling the correct dimensions and requirements that comply with online restrictions.  

Other Tips:

  • Please use the class website for updates regarding class scheduling, literature, and other information.

Please know that you can contact your instructors or designated heckler to schedule a time to meet before or after class, or at their offices when mutually convenient.